How to Double Your Digital Agency Prices Without Losing Clients

<p>When Ben Childs founded <a href= "https://www.digitalreachagency.com/" target="_blank" rel= "noopener">Digital Reach</a> in 2011, his mission was to create an agency that operated with integrity, honesty, and skill. Over the years, he has grown to become a leader in the B2B digital marketing space throughout the country, leading a team of 38 people. Today he's here to talk about the things he wishes he knew in order to scale his agency faster.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Raising prices is terrifying, but necessary.</strong> Ben recalls a time when he thought that raising prices was a risky move. But when a new Director of Sales <a href="https://jasonswenk.com/10xpricing-askswenk19/" target= "_blank" rel="noopener">doubled the company's prices</a>, he found that clients would take them more seriously and expected a higher value service.</li> <li><strong>A little outside perspective makes all the difference.</strong> Having a network of other agency owners, like the <a href="http://jasonswenk.com/mastermind" target="_blank" rel= "noopener">mastermind</a>, can help you get some perspective. Sometimes the answer you're looking for is right in front of you but you're too close to see it. Sometimes you did not do your due diligence and need to be held accountable.</li> <li><strong> Competition and differentiating yourself.</strong> Ben has never considered himself to have competitors. If he's going against others that are too similar to him, then <a href="https://jasonswenk.com/brand-your-agency/" target="_blank" rel="noopener">he tries to be different</a>. He asks himself if they are doing what he's doing, how are they different?</li> </ol> <p>YOUTUBE VIDEO</p> <p>AUDIO LINK</p> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Wix: </strong></span>Today's episode is sponsored by the <a href="http://wix.com/partners" target= "_blank" rel="noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites fo