How to do your own PR to grow your business with Gloria Chou

<strong><em>Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.</em></strong> &nbsp; <h3>KEY TAKEAWAYS COVERED IN THE PODCAST</h3> &nbsp; <ul> <li>You can’t just keep feeding the beast of ads – you need to reach your audience in other ways!</li> <li>The biggest myth is that there is a certain type of company that is and isn’t ready for PR</li> <li>PR is a great way to build credibility for your business</li> <li>PR is a tool just like social media</li> <li>It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3!</li> <li>There are different tiers of PR – local/low, medium and top.</li> <li>Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be.</li> <li>Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter.</li> <li>The CPR Pitching Method™ by Gloria Chou <ul> <li>Credibility – One sentence on why you are in a position to pitch – talk about your experience</li> <li>Point of view – Three things you have learnt helping your customers overcome their problem</li> <li>Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season?</li> </ul><br/> </li> <li>Make it as easy as possible to cut through all the emails they will be receiving – use bullet points</li> <li>Your pitc