How to Do the Right Thing...and Make Money

<p>You know that feeling when you change the toilet paper roll? Or fill the office Brita? Or say “it’ll come out in the wash” instead of Venmo requesting your friends?</p><p><strong>Being a B Corp feels like all of that at once. </strong>B Corp companies tick off a long list of boxes, from sustainability to community, to “balance purpose and profit.” Like Bombas, the digitally native sock company with a cult following and a give-back model.</p><p><strong>This week on Morning Brew’s <em>Business Casual</em></strong>, Bombas CEO Dave Heath explains why missions to “do good” can coexist with those to “do profit.” Plus why…</p><ul><li>Authenticity is more convincing than viral marketing</li><li>Starbucks ought to write the book on product-market fit</li><li>Venture capital sets any non-tech investment up for failure</li></ul><p><br></p><p><strong>About that last one...</strong>Heath poses some of the hottest VC takes <em>Business Casual</em> has seen. As far as he’s concerned, “there is no silver bullet” for direct-to-consumer retail success...but VCs like to pretend there is.</p><p>Listen and decide for yourself.&nbsp;</p><p>While you’re at it...got feedback? Want to advertise with <em>Business Casual</em>? Email us at <a href="mailto:businesscasual@morningbrew.com" target="_blank">businesscasual@morningbrew.com</a>.</p>