How to do a Daily Marketing Standup | Ep. #1437

<p><span style="font-weight: 400;">In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings. </span></p> <p> </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <p> </p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How to Do A Daily Marketing Stand-Up. </span></li> <li><strong>[00:35]</strong> <span style="font-weight: 400;">What we mean with the term “stand-up” in the context of marketing.</span></li> <li><strong>[00:59]</strong> <span style="font-weight: 400;">The communication value that is gained from doing frequent stand-ups.</span></li> <li><strong>[01:42]</strong> <span style="font-weight: 400;">Learn about Eric’s Agency Accelerator coaching program.</span> <strong> </strong></li> <li><strong>[02:10]</strong> <span style="font-weight: 400;">Why Eric has a daily stand-up for his team working on the ads for this program.</span></li> <li><strong>[02:59]</strong> <span style= "font-weight: 400;">Stand-ups are necessary if you’re doing ads and are trying to scale. </span></li> <li><strong>[03:20]</strong> <span style= "font-weight: 400;">Examples of the issues/items to address in daily stand-ups.</span></li> <li><strong>[04:02]</strong> <span style="font-weight: 400;">The most important metric to keep an eye on is the click-through rate.</span></li> <li><strong>[04:22]</strong> <span style="font-weight: 400;">Find a solution for metrics that have underperformed for three days in a row.</span></li> <li><strong>[04:38]</strong> <span style="font-weight: 400;">The importance of having alignment and sharing data across the organization. </span></li> <li><strong>[05:26]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[05:37]</strong>