How to Differentiate Yourself From the Crowd with Kendall Krawchuk

Most of us are constantly trying to figure out new marketing strategies for getting our “name” out there and standing out from all the other real estate investors like us. Well, we are thrilled to sit down today with Kendall Krawchuk who is the VP of Marketing for one of the fastest-growing companies in the country, Fund that Flip. During this jam-packed interview, we discuss the most important things to do when it comes to marketing, how to differentiate yourself from the crowd, why you should create customer personas, how to choose your social media outlets, and time-saving apps to use immediately! Kendall Krawchuk is the vice president of marketing at Fund That Flip, an online platform for investing in short-term residential real estate debt. Kendall has extensive experience in product and solution marketing with a focus on the fintech and real estate industries. Previously, she led the global marketing strategy for an integrated suite of real estate investment management software. Kendall is a newly-minted real estate investor herself, having house-hacked her primary residence with her husband, and also just closed on her first rental. On today’s episode, we discuss a lot with Kendall, including:  ·       What is the most important thing to do in marketing ·       First step to differentiating yourself from the crowd ·       The importance of creating “customer personas” ·       How to determine which social media channel to focus on ·       Time saving apps to use in marketing   Contact Information  ·       Fund that Flip is a proud sponsor of the Real Estate InvestHER Community! They design custom lending solutions for all types of residential investing – from flips to rentals to new construction! Learn more about how you can get money off your next real estate closing with Fund that Flip!  https://info.fundthatflip.com/investher ·       Kendall Krawchuk – kendall@fundthatflip.com   Books/Resources: ·       Super Fans by Pat Flynn ·       Start with Why by Simon Sinek InvestHER Community Our missi