How to define your persona (like in Silicon Valley)

<p>When I started my start-up projects, I had to define my persona, it means "who is my typical customer".</p> <p>I got this technique from a mentor in Silicon Valley who works in the start-up world.</p> <p>It's a really simple technique, and really anyone can implement it.</p> <p>Choose one person to conduct the interview. Close your eyes and imagine yourself as your typical customer, choose a name, a marital and family situation, a job.</p> <p>You will describe a typical week, your habits practically hour by hour. You will then understand the behaviors of your typical client, when you can communicate with them.</p> <p>In the next episode, you will discover how to apply this method if you have several personas!</p> <p>Tell me what you thought of this technique and if it helped you establish your first persona</p> <p>----------------------</p> <p>If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com</p> <p>These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/</p> <p>Follow us on Instagram: https://www.instagram.com/marketingautomationninja</p>