How to Create Personalized Experiences For Your Audience with Elizabeth Irvine at MarketMuse

<p>Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. </p><p>0:00 Intro <br>1:00 Conversation with Elizabeth <br>2:25 Content Strategy Collective <br>6:08 Theme of conference <br>8:30 Personalization <br>11:05 Choosing Mutiny <br>13:50 Goals, objectives, conversion rate <br>17:21 Implementation <br>22:08 Website personalization <br>26:24 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://www.thejuicehq.com/creators-waitlist">Sign up for the Creator Pages waitlist</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p> <a href="https://csclive.marketmuse.com/">June 7-9, 2022 Content Strategy Collective Live</a> (REGISTER) </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Elizabeth: | <a href="https://www.marketmuse.com/">Website </a>| <a href="https://www.linkedin.com/in/elizabethdunlea/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>