How to Create High-Performing Multi-Channel Ads That Resonate With Different Target Audiences with Olivia Smith (GMT109)

<p><strong>Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at </strong><a href="https://growthtoday.fm/109"><strong>https://growthtoday.fm/109</strong></a><strong><br></strong><br>It's easy to launch a Facebook ad. But, optimizing<strong> </strong>your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.</p><p>If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions,<strong> </strong>you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at <a href="https://www.hopskipdrive.com/">HopSkipDrive</a>. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be.</p><p>In episode 109, you'll learn:</p><ol> <li>How did Olivia reduce their Facebook ad's CPA by 65%?</li> <li>How did they use videos to increase the performance of their social ads?</li> <li>How is Olivia diversifying their paid ads channel?</li> </ol><p><strong>Sponsor</strong></p><p>This episode is brought to you by <a href="https://productled.com/">Product-Led Institute</a>. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. <a href="https://productled.com/certification/">Apply now to the six-week Product-Led Growth Certification Program</a>. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.</p><p><br><strong>Support me on Patreon<br></strong><br>From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider <a href="https://www.patreo