How to Create an SEO-Friendly Homepage | Ep. #277

<p>In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Create an SEO-Friendly Homepage</em></li> <li>00:39 – “Your homepage is going to be the most-trafficked on your site” <ul> <li>00:47 – Your homepage has to be good for Google and for users</li> </ul> </li> <li>01:00 – Keep in mind the overall theme of your site</li> <li>01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag <ul> <li>01:29 – Mention your brand under the title tag because it helps with search engine rankings</li> </ul> </li> <li>01:40 – The concept of internal linking <ul> <li>01:42 – The SEO-friendly homepages where you will use internal linking</li> <li>01:49 – The clicks that you have on the homepage will be passed on to your other important pages</li> </ul> </li> <li>02:07- If you’re ranking for your homepage keywords, work on those keywords in creating new sentences</li> <li>02:27 – If you link relevant links from your homepage, you can increase your traffic</li> <li>02:41 – In <a href= "http://marketingschool.io/how-to-maximize-your-serp-real-estate-ep-252/"> Episode 252</a> (How to Maximize Your SERP Real Estate), this was also discussed</li> <li>02:47 – Eric is trying to rank “digital marketing agency” for his homepage <ul> <li>02:53 – Their rank is now between 4 and 7</li> <li>03:00 – Eric’s percentage traffic from Google is 30% of their overall search traffic</li> <li>03:38 – Eric shares how he tweaks overall search traffic</li> </ul> </li> <li>04:02 – “Your homepage won’t bring the majority of your traffic”</li> <li>04:06 – Neil focuses on conversions more than anything else</li> <li>04:18 – For Eric, their homepage is the highest converting page because they’re a marketing agency</l