How to Create a Winning Shopify Marketing Strategy With Chelsea Jones and Rachel Saul [Ep. 74]

<p><span style="font-weight: 400;">Creating a quality product is the first step to achieving Shopify success. But generating a base of loyal, engaged customers through an effective marketing strategy, is what will take your Shopify store from good to great.</span></p> <p><span style="font-weight: 400;">As the founders of Chelsea & Rachel Co, one of only five woman-owned Shopify-Plus Preferred Partners in the world, Chelsea Jones and Rachel Saul are experts in this arena. With a combined 30+ years of experience between them, they create powerful development and marketing strategies that accelerate the growth of Shopify stores.</span></p> <p><span style="font-weight: 400;">Chelsea and Rachel discuss how Shopify differs from other eCommerce platforms, and how to leverage these nuances to create a marketing strategy that will set you apart from your competitors. They reveal the common mistakes sellers make when marketing on Shopify and explain how to deepen customer engagement when growing a Shopify brand. According to Rachel,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“The most important piece of an eCommerce marketing strategy is to make sure that your customer experience is seamless. A lot of times brands are looking at KPIs, growth numbers, and revenue. All of those things are critically important, but you cannot neglect the number one most important metric  - customer experience.” </span></em></p> </blockquote> <p><span style="font-weight: 400;">Chelsea and Rachel also share insights into how they’ve carved out a space for themselves in the eCommerce industry as women-led founders, and walk us through how they’ve helped well-known food and wellness brands scale their customer base and solidify their brand identity.<br /></span></p> <h3>Topics Discussed in this episode:</h3> <ul> <li><span style="font-weight: 400;">What inspired Chelsea and Rachel to start a digital marketing agency together (02:19)</span></li> <li><span style="font-weight: 400;">How Ecommerce marketing has changed and evolved