How to Create a Marketing Budget | Ep. #58

<p>In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can.</p> <h3>Time Stamped Show Notes: </h3> <ul> <li>00:25 – Today’s topic: <em>How to Create a Marketing Budget</em></li> <li>00:34 – Short-term versus long-term budget <ul> <li>00:48 – SEO is a front-loaded cost <ul> <li>01:18 – Takes a long time to get going so you spend a lot early on to get it set up</li> </ul> </li> <li>01:25 -- Social media <ul> <li>01:29 – Ad buys can be done on a monthly basis…it’s ROI driven</li> <li>01:55 – Fan building, another front loaded cost</li> </ul> </li> <li>02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily <ul> <li>03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest</li> </ul> </li> <li>04:30 – Content marketing and link building</li> <li>04:40 – With CRO you need at least 10K visits per month</li> <li>04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month</li> <li>05:40 – Eric spends $2500 per month just on tools</li> <li>06:29 – Digital Marketer breaks down the traffic buckets brilliantly</li> <li>06:55 – Allocate 68% of funds to cold traffic</li> <li>07:15 – Don’t blindly dump money into programs</li> </ul> </li> </ul> <h3>3 Key Points:</h3> <ol> <li>Build two budgets, short term and long term.</li> <li>When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest.</li> <li>If you want to be successful in link building, spend money to develop marquee content.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> I