How to Create a Give-Back Strategy for Your Brand

<p><span style="font-weight: 400;">Supporting a favorite cause - and acknowledging that support - is an essential part of who you are and how you choose to show up. For some, an unlimited choice of causes to support can lead to overwhelm and an inability to</span> <em><span style="font-weight: 400;">pick just one</span></em><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">So, how do you create a give-back component in your business? How do you vet the companies and organizations? How do you ensure that your assistance has the desired effect? Erica and India share best practices and examples from both their individual and combined give-back activities. </span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to align your values with your give-back initiative</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Debunking the “correct way to give” myth </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The why behind Erica’s and India’s individual and combined support efforts</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Actionable steps for advancing your give-back actions</span></li> </ul> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> ***</span></p> <p>Visit the website for the full article at <a href= "https://www.pauseontheplay.com/potp/ep100">https://www.pauseontheplay.com/potp/ep100.</a></p> <p><span style="font-weight: 400;"><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Keep The Dialogue Going</strong></span></p> <p><span style="font-weight: 400;">One of our favorite features of becoming a member of</span> <span style="font-weight: 400;">Pause On The Play Th