How to Consolidate Your Marketing| Ep. #670

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Consolidate Your Marketing</li> <li>[00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.</li> <li>[01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.</li> <li>[01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.</li> <li>[01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.</li> <li>[01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.</li> <li>[02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.</li> <li>[02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.</li> <li>[02:55] Neil says stick to the basics.</li> <li>[03:05] He posts social media content manually.</li> <li>[03:20] Neil’s team uses <a href="https://analytics.google.com/analytics/web/">Google Analytics</a>, <a href= "https://www.google.com/webmasters/tools/home">Google Search Console</a>, <a href= "https://www.hu

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Episodes

How to Consolidate Your Marketing| Ep. #670

Nomzy Stholly

6:52