How to Choose Your Advertising Medium #1941

<p><span style="font-weight: 400;">In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: 1940 - How to Choose Your Advertising Medium.</span></li> <li><strong>[00:30]</strong> <span style="font-weight: 400;">The endless channels and mediums available to you for advertising.</span></li> <li><strong>[00:47]</strong> <span style="font-weight: 400;">Why you should choose what makes sense for your industry, rather than following the most recent trend.</span></li> <li><strong>[01:22]</strong> <span style="font-weight: 400;">What you can learn from where your competitors are advertising.</span></li> <li><strong>[01:47]</strong> <span style="font-weight: 400;">Why you should treat advertising like spaghetti: throw it at the wall and see what sticks.</span></li> <li><strong>[02:12]</strong> <span style="font-weight: 400;">Why your testing needs to be methodical.</span></li> <li><strong>[03:15]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[03:21]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to apply for our next event!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/ads/library/"><span style= "font-weight: 400;">Facebook Ad Library</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of