How to choose between offline and digital marketing

<p>This episode is also available on YouTube - <a href="https://youtu.be/_7WfLJcsmA0" target="_blank" rel="nofollow noopener">https://youtu.be/_7WfLJcsmA0</a><br /><br />Today on the Techpoint Africa Podcast, we have an insightful discussion into the place of traditional (offline) marketing in a world of digital marketing.<br /><br />Hosting the podcast is Senior Reporter, Ogheneruemu Oneyibo with Olabinjo Adeniran, a Nigerian technology professional with over ten years of experience leading and managing marketing campaigns for African startups, as our guest.<br /><br />To advertise or promote your brand, <a href="https:/techpoint.africa/advertise">visit this link</a> or send an email to <a href="mailto:business@techpoint.africa" target="_blank" rel="nofollow noopener">business@techpoint.africa</a><br /><br />Timestamps<br />00:00 - Intro<br />01:41 - Explaining digital, offline, and hybrid marketing<br />06:29 - Personal preference<br />07:32 - What's the draw for both?<br />11:56 - What's the best medium for businesses?<br />15:12 - Building trust online<br />20:21 - Advertising to a consumer market that is less than 30% online<br />23:04 - Will there be a time where all marketing will be digital?<br />24:30 - Which is best overall?<br />26:31 - Your customer cannot be everyone!<br /><br />This episode was produced by Gracious Sede and Chimgozirim Nwokoma<br /><br />Email us your feedback at <a href="mailto:podcast@techpoint.africa" target="_blank" rel="nofollow noopener">podcast@techpoint.africa</a>. Visit <a href="http://www.techpoint.africa/" target="_blank" rel="nofollow noopener">www.techpoint.africa</a> for more stories.<br /><br />Music - <a href="https://www.youtube.com/watch?v=dEnQ8dHwDSk">Beach by MBB</a><br /><br /></p>