How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

<p><span style="font-size: 10pt;">In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Build Retargeting Lists With Outbound Prospecting</em></span></li> <li><span style="font-size: 10pt;">00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services</span></li> <li><span style="font-size: 10pt;">01:25 – Know your ideal customer</span></li> <li><span style="font-size: 10pt;">01:38 – Outbound prospecting is more for B2B</span></li> <li><span style="font-size: 10pt;">01:50 – You can reach the head of businesses directly through <a href= "https://www.outreach.io">Outreach</a> and <a href= "https://www.zenprospect.com">Zen Prospect</a>; use these tools to gather emails and reach businesses at scale</span> <ul> <li><span style="font-size: 10pt;">02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:14 – If you’re a sales person, make sure you add value and share insights to your customers</span> <ul> <li><span style="font-size: 10pt;">03:47 – Then you can retarget people by asking them to opt-in for more marketing insights</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:07 – When you remarket people, they see you more often</span> <ul> <li><span style="font-size: 10pt;">04:11 – The rule of 7 in marketing</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:21 – Neil creates specific remarketing ads for the individual companies</span></li> <li><span style="font-size: 10pt;">04:51 – Account-based marketing works</span></li> <li><span style="font-size: 10pt;">05:14 – Neil never had issues with remarketing