How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

<p>In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Build More Traffic When You Already Rank for All Your Head Terms</em></li> <li>00:37 – Eric explains what a head term is and how you can rank for long tail variations</li> <li>00:56 – Go to <a href= "https://en.onpage.org/wiki/Google_Suggest">Google Suggest</a> and type the head terms you rank for <ul> <li>01:11 – Neil tries the head term “online marketing” on Google</li> <li>01:25 – Take the terms related to your head terms and make corresponding content, if relevant</li> <li>01:45 – Type your head term and look for other variations of it</li> </ul> </li> <li>02:14 – The hub and spoke model <ul> <li>02:17 – <a href="http://www.jimmydaly.com/hub-and-spoke/">Hub and spoke by Jimmy Daly</a></li> </ul> </li> <li>02:25 – Conversion rate optimization</li> <li>02:54 – <a href= "http://backlinko.com/skyscraper-technique">Skyscrape content</a> that is already there which is connected to your head term <ul> <li>03:03 – Use <a href= "https://www.google.com/webmasters/tools/home?hl=en">Google Search Console</a> and look for the keywords that help you rank</li> <li>03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom</li> <li>03:32 – Look at the keywords that you’re ranking for in specific pages</li> </ul> </li> <li>04:04 – Eric and Neil are giving out one free tool per week <ul> <li>04:15 – This week’s free tool is a free copy of <a href= "https://authoritylabs.com/">Authority Labs</a>, a keyword tracking tool</li> <li>04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly</li> </ul> </li> <li>04:40 – That’s it for today’s episode!</li>