How to build INFLUENCE BY finding, living, and evolving your purpose – AKOLA CEO Sheeba Philip

<p>Episode Title: How to build influence by finding, living, and evolving your purpose – Akola CEO Sheeba Philip (Episode 178) </p> <p> </p> <p>THIS WEEK’S TOPIC:</p> <p>Purpose! No doubt at some point, you’ve been given the advice to find and live your purpose, or to find your calling and lean into it.  </p> <p>But have you ever struggled to figure out what your purpose is? Or maybe you’ve wondered if the purpose you’re pursuing is the right one? Or maybe whether your purpose has shifted? </p> <p>Understanding and living our purpose can be a powerful driver and motivator, and can be an important component of building and sustaining influence. Purpose is closely tied to our values and what’s most important to us. And yet, it can sometimes feel elusive. </p> <p>This week’s guest shares great perspective from her own pursuit to find purpose in her life, but also how she’s thought about purpose at different stages in her career, and within different sectors and for different organizations and brands. </p> <p> </p> <p>THIS WEEK’S GUEST: </p> <p>As a career marketing executive and now CEO of Dallas-based, social impact jewelry company AKOLA, Sheeba Philip has repeatedly found purpose in how she’s approached the customer experience. This has been true for her whether it was working on the Oreo cookie campaign for Mondaleze, or creating the “get your pennies worth” turn around campaign for retailer J.C. Penny. It’s also been true for her in helping the International Justice Mission fight against global slavery, and more recently, in Sheeba’s current role at Akola, where she has been helping shift the social impact jewelry company to a for profit model where its goal is creating a more sustainable economic model to break the cycle of poverty in Eastern Africa. As you will learn in our conversation, Sheeba’s approach is about creating a connection between the women who make the product in Africa, and the women who buy, wear, and embody the spirit of the product. AKOLA’s latest iteration of this approach is the unlock it b