How to Build Assets for Your Business

<p><span style="font-weight: 400;">If you’re a creative professional who is serious about making big changes in your career or business, this episode is for you! Building your business on a strong foundation is the key to success. </span></p> <p><span style="font-weight: 400;">Our guest today is Mark McGuinness, a poet and creative coach and we are talking all about the importance of creating assets for your creative career or business.</span></p> <p><span style="font-weight: 400;">Mark's background as a psychotherapist with clients such as actors, writers, directors and creatives,  inspired his decision to create a specialist coaching service for creative professionals dealing with the ups and downs of the creative industry and how they can overcome those challenges.</span></p> <p><span style="font-weight: 400;">He created a course for creative business professionals to guide them to success and outlines how they can thrive as 21st Century Creatives.  His books, Productivity for Creative People and 21 Insights for 21st Century Creatives are popular with artists of all kinds because he provides emotional sustainability whilst also addressing professional and financial sustainability.</span></p> <p> </p> <p><strong>Main Topics:</strong></p> <p> </p> <p><span style="font-weight: 400;">Forget the career ladder; start creating assets</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">What is Emotional Sustainability for your career/business</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">How to create Professional and Financial Sustainability for your career/business</span> <span style= "font-weight: 400;"><br /></span></p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">*The crucial strategy for creative professionals in the 21st century.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">*Why creating assets provides emotional sustainability because you are working on projects that fulf