How to Build an Ideal Team By Marketing Your Agency's Culture

<p>Are you having a hard time hiring the right talent to build your agency team? Manish Dudhareija first started his journey as an entrepreneur nine years ago when he noticed there was a huge demand for skilled developers trained in the latest technologies and there was a gap in hiring, training that fit his expertise. He created <a href="https://www.e2msolutions.com/" target="_blank" rel= "noopener">E2M Solutions</a>, a full-service agency that offers website design & development, SEO, copywriting, and content marketing. In this interview, Manish shares how agency owners can address the common struggle of finding and hiring new talent. He also talks about how advertising your culture can help attract the right people, and the creative ways you can make your agency stand out to top talent.</p> <ol> <li><strong>Advertising your culture.</strong> We’ve talked about how many agency owners need to do more to market themselves to potential clients. Manish adds another layer to this: marketing aimed at attracting the best people to your team. You’re really missing out if you’re not <a href= "https://jasonswenk.com/6-layers-shaping-agency-culture/" target= "_blank" rel="noopener">marketing your culture</a> to attract the right elements. He likes to use LinkedIn to showcase his agency’s values and says he is as interested in candidates’ personality traits as he is in their skills. In this regard, he is looking to identify do they have the right kind of attitude? Do they have the willingness to learn? Are they curious? Are they accountable? The answers to these questions will be just as important in the process of selecting a new team member.</li> <li><strong>Be creative in your search.</strong> When searching for your ideal team, Manish recommends creating ads that contain some sort of challenge, like code in the case of developers. This will help your agency stand out from the many messages just stating “we’re hiring” and is a way to spark the interest of the type of dynamic and curious individuals he wants to attract.<