How to Build an Engaged Online Community with Jordynn Wynn

<p>Episode #219. How *do* you build an online community from scratch? Or once you have a community, how do you keep them engaged? And what if engagement dies down - can you revive it? </p><p>Our guest today, Jordynn Wynn, has built an incredible community in an unexpected niche, and she is here to take us behind the scenes of her 8 figure business to show us how it’s done! </p><p>What’s the niche? Jordynn is the cofounder of Insert Name Here, an LA-based premium hair extension brand, offering high-quality pieces at an affordable price point. </p><p>You don’t think hair extensions and hyper-engaged community - but it’s the driving force behind their viral multi-million dollar business! </p><p>And the best part - Jordynn’s implementable strategies for growing an engaged community would work for pretty much any industry or niche! </p><p>This is the part where I feel like I should make a just-for-men joke… </p><p>Listen, sometimes I daydream about having a closet app like in clueless- and maybe eventually a Moire Rose wig wall! (Shoutout to my fellow Schitt&apos;s Creek fans!) </p><p>I traded in my real bangs for clip-in bangs a month into the pandemic. (Cutting my own bangs was NOT an option! lol) </p><p>And for the past few weeks I&apos;ve been rockin’ (and loving!) the Zooey bangs from INH in dark brown! Thinking about bangs, extensions, or a clip-in pony for yourself? </p><p><a href='https://inhhair.com/'><b>Check out their website</b></a> and get a 20% discount when you use code: <b>JACLYN20</b>.</p><p><b>In This Episode You’ll Learn:</b></p><ul><li>An alternative strategy to position yourself (hint: you don’t have to be the ultimate expert!) </li><li>How to get started growing a community online</li><li>What the ‘stickiness factor’ is and how to create it</li><li>How to revive a community when engagement dies off</li><li>What strategies, tactics, and systems INH use to continue to grow and nurture their community. </li></ul><p><b>Favorite Quotes</b></p><p>“Originally the brand was very heavy in experimentation