How to Build a Successful ISV Partnership with a Hyperscaler Like AWS

<p>In this episode of <em>SaaS Connect</em> your host Sunir Shah, President of <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, speaks to Rohit Gupta, Partner Strategic Initiatives Leader at Amazon Web Services (AWS)—otherwise known as a partner hyperscaler—to get answers to the most pressing questions of prospective partners.</p> <p>The discussion centers around:</p> <ul> <li>The ISVs that are more successful than others.</li> <li>The roles of partners—for example, solution consultants, tech consultants, ISVs, and distributors.</li> <li>ISV partner paths and how they help new partners to get started, and how to get started with AWS with what really matters.</li> <li>How to create your unique value proposition to get attention.</li> <li>The process and criteria of becoming an AWS partner.</li> <li>How to stand out on AWS.</li> <li>Getting a response from AWS.</li> <li>How many partners they manage, and the role of relationship building.</li> <li>The AWS marketplace model and how to structure deals.</li> <li>What the best partners do that make them the best partners.</li> <li>What marketing AWS does with partners.</li> </ul> <p><br></p> <p>Resources mentioned:</p> <p><a href="https://www.amazon.com/">Amazon</a></p> <p><a href="https://newrelic.com/">New Relic</a></p> <p><a href="https://www.alertlogic.com/">Alert Logic</a></p> <p><a href="https://martech.org/what-is-martech/">Martech</a></p> <p><a href="https://www.martechalliance.com/what-why-how-salestech">Salestech</a></p> <p><a href="https://www.salesforce.com/eu/">Salesforce</a></p> <p><br></p> <p><em>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at </em><a href="https://contentallies.com/"><em>https://ContentAllies.com</em></a></p>