How to Build a Solo Marketing Strategy Business Featuring Eric Elam

Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today's episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey How Eric went out on his own How long it took Eric to land his first client We’re all product of our past environments Why you need to invest in marketing during economic challenges How to listen for your ideal client opportunity Eric's 3 decades plus career traversed from corporate side marketer to consultant to ad agency executive, then on to his current solopreneur role. Eric resides in Cincinnati, Ohio with his wife of 41 years, Cindy. You can learn more about Eric at: http://www.elamassociates.com/ (www.elamassociates.com) https://www.linkedin.com/in/elamassociates/ (https://www.linkedin.com/in/elamassociates/) https://twitter.com/ericelam (https://twitter.com/ericelam) 513-703-5334