How To Build a Multi-Million Dollar Online Business! (w/ Brooke Castillo)

<p><span style="font-weight: 400;">Today’s guest is Brooke Castillo of The Life Coach School! Brooke’s online business is on-pace to make $35,000,000 this year!</span></p> <p><span style="font-weight: 400;">In today’s episode you’ll learn:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Brooke discovered the membership model (through the Flipped Lifestyle Community)!</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The pivotal moment Brooke decided to use the membership model for her online business.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to run high-priced memberships</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it’s important to get your pricing right for your audience</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The marketing, tactics, all the things that took Brooke from 1,000 members and took it to the next level</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How you can implement Brooke’s strategies to make an 8-figure membership site!</span></li> </ul> <p><span style="font-weight: 400;">Brooke started out with a podcast (The Life Coach School Podcast) and a lot of launch products - no membership. </span></p> <p><span style="font-weight: 400;">One of the things she wanted to do was simplify her business with two main products.</span></p> <p><span style="font-weight: 400;">She wanted:</span></p> <p><span style="font-weight: 400;">A membership for clients that wanted to get coached (on anxiety, for drinking, weight loss).</span></p> <p><span style="font-weight: 400;">Her certifications for those who wanted to become a life coach.</span></p> <p><span style="font-weight: 400;">Creating a way to get coached in an affordable way meant memberships were the way to go!</span></p> <p><span style="font-weight: 400;">Brooke truly understands