How to Build A Long-lasting Brand with Craig James, CEO of Barrie House Coffee

<p>95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades. </p> <p>How? </p> <p>Simply by having the right structure  and leadership coupled with the obsession to grow in all areas of the business.</p> <p>In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.  </p> <p>Ready to tap into Craig's years of business experience and use it for your own success? Listen now. </p> <p><strong>Show highlights include:</strong></p> <ul> <li>The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58) </li> <li>Why most startups don't last more than a couple of years before folding (and how to make your startup last decades)  (4:30) </li> <li>How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21)</li> <li>What you need to have the perfect product none of your customers complain about.  (10:41)</li> <li>How to "ethically steal" other people's success to grow your business  (12:49)</li> </ul>