How to Build a Good Client / Marketing Agency Relationship

<p>The Client And Agency Are Not Always Right: The Smartest Steps To Set, Correct, Save And Grow A Business Relationship</p> <p><br /></p> <p>The client is not always right. But the agency is not always right either. The way we communicate throughout the duration of a business relationship means everything but let’s face it: Anybody who says they’ve figured out how to have the perfect client relationship every time is lying. </p> <p><br /></p> <p>There’s the honeymoon phase when everybody’s excited. But then, it’s not long before there are tests and challenges for both sides of the table. Today, we’re going to speak about what you can do to set, correct, repair, save and grow the business relationship – whether you’re the client or the agency. </p> <p>And we’re going to draw on our own experiences, some good and some bad to share with you.</p> <p><br /></p> <p>Topics covered in this episode include:</p> <p><br /></p> <p><br /></p> <p>When you and another party are just about to agree to an engagement, what kinds of things do you look for to indicate that you want to go forward full throttle with a client? Conversely, what kinds of things said or behaviors exhibited does the other side do that you know you’ve got to walk away or run from?</p> <p><br /></p> <p>What kind of expectation setting can be done here by both parties to extend that honeymoon period beyond 30 days?</p> <p><br /></p> <p>What kinds of things can we tell a client about these longer-term projects to put their mind at ease, especially when there’s a lot that they’re not going to see right away? </p> <p><br /></p> <p>What’s the right balance for an agency in terms of how you properly educate the client on marketing concepts and on what to expect with the work an agency will do for them? What level of client education is too light and what is too far?</p> <p><br /></p> <p>What are some of the worst things that agencies and web firms do to potentially jeopardize the client relationship within the first 6-9 months?</p> <p><br