How to Build a Brand in Turbulent Times

<p><span style="font-weight: 400;">The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind. </span></p> <p><span style="font-weight: 400;">Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar. </span></p> <p><span style="font-weight: 400;">I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations.</span></p> <p><strong>Main Topics:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The Definition of Irrational Loyalty</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the best brands in the world create Irrational Loyalty</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key to rapid and focused scaling for growth organizations</span></li> </ul> <p><strong>Key Takeaways:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understand how to "hack" Maslow's hierarchy to grow your brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learn about the power of the Ideal Customer Archetype and how that provides relentless focus as organizations grow</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Unlock the Three Questions every brand needs to ask in order to become one of the Best Brands in the World </span></li> </ul> <p><strong>More About Our Guest:</strong>