How to Brand Yourself to Be Seen As An Expert In Your Niche

<p><span style="font-weight: 400;">How should salespersons brand themselves? </span></p> <p> </p> <p><span style="font-weight: 400;">You probably thought this as unnecessary but good salespeople who want to stay on top of their game and further their sales careers put considerable effort into building their brand. </span></p> <p> </p> <p><span style="font-weight: 400;">Your brand is how people perceive you. And in sales, it starts with establishing that you are an expert and not someone that can be commoditized. </span></p> <p> </p> <p><span style="font-weight: 400;">My guest in this podcast episode is Erik Huberman, the founder and CEO of the highly successful marketing agency Hawke Media. He provides valuable insights into this topic of branding. </span></p> <p> </p> <p><span style="font-weight: 400;">Erik shares how trust is vital to the salesperson, the important role selling and communication plays now more than ever in today’s marketing landscape, and many more. </span></p> <p> </p> <p><span style="font-weight: 400;">Make sure to stay tuned to this episode so you can also find out more about how you can avail of his book</span> <em><span style="font-weight: 400;">The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar</span></em><span style= "font-weight: 400;">. </span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li><strong>[0:00]</strong> <span style= "font-weight: 400;">Introduction <br /> <br /></span></li> <li><strong>[3:13]</strong> <span style="font-weight: 400;">Erik’s background <br /> <br /></span></li> <li><strong>[5:25]</strong> <span style="font-weight: 400;">The importance of selling and communication  <br /> <br /></span></li> <li><strong>[7:11]</strong> <span style="font-weight: 400;">Biggest mistakes entrepreneurs make when selling <br /> <br /></span></li> <li><strong>[9:52]</strong> <span style= "font-weight: 400;">Branding yourself as a salesperson <br /> <br /></span></li> <li><strong>[11:11]</strong> <span style= "font-weight: 400;