How to Become a Human Social Media Swiss Army Knife

<p>Jay Maldonado, Director of Social Media at SurveyMonkey, joins the Social Pros Podcast to discuss how brands can create an agile social media plan that is also socially conscious.</p> <p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener">Upfluence</a></p> <p><a href="http://www.supermetrics.com/social-pros" target= "_blank" rel="noopener">Supermetrics</a></p> <p><strong>Full Episode Details</strong></p> <p>The very nature of social media is flexible and can change at any moment. That’s why it’s so important to have <strong>many tricks up your sleeve</strong> when creating a social media strategy.</p> <p>Jay Maldonado, Director of Social Media at SurveyMonkey, says that <strong>flexibility and wearing many hats</strong> are the keys to becoming a top social pro.</p> <p>In this episode of Social Pros, Jay discusses why all social media teams should have a “<strong>living doc”</strong> for their strategy that you can change when needed. He talks about why it’s important to have great leadership and a team that really believes in the <strong>power of social media.</strong></p> <p>Jay also discusses why you need to <strong>be sensitive and open to learning</strong> to have genuine and authentic conversations over social media.</p> <p><strong>In This Episode:</strong></p> <ul> <li>7:52 – How sometimes social pros don’t leverage social media for themselves</li> <li>9:14 – How Jay manages marketing to a broad SurveyMonkey audience</li> <li>11:47 – How social comes to life at SurveyMonkey</li> <li>13:15 – Why all social media strategies should have a “living doc”</li> <li>15:28 – How to create an agile social strategy</li> <li>20:38 – How to ask the right questions in social media</li> <li>22:45 – Jay’s advice for social pros to navigate imp