How to Be More Innovative and Make Agency Team Happier

<p>Have you ever asked your team what they <em>don't</em> want to do anymore? What would your employees eliminate, if they could? One agency owner started asking these important questions and unlocked rapid growth by implementing their ideas and truly innovating processes. For his agency, niching down and adopting innovation as an agency value made all the difference. He discusses how he implemented those changes and the 5 big questions you need to ask your team.</p> <p><strong>Josh Webber</strong> is the co-founder of <a href= "https://bigredjelly.com/" target="_blank" rel="noopener">Big Red Jelly</a>, an agency focused on digital branding, web design, and development. His team helps businesses focus on all the steps a business should complete before working on advertising and marketing.</p> <p>Although his agency is five years old, Josh has been in the agency world since graduating college, working at several agencies around the country. As is often the case, his agency started as a full-service digital marketing agency. The decision to niche down came after the pandemic. This marked a point where his team started to focus on what they did best: branding. The decision led to exponential growth for his agency. He now shares how focusing on innovation and making the jump to niche down changed everything.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>How to make innovation a top value at your agency.</li> <li>Why innovation can also mean simplifying processes.</li> <li>How to get a fresh perspective to bring new ideas.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out <a href="http://e2msolutions.com/smartagency" target="_blank" rel="noopener">e2msolutions.com/smartagency</a> and get 10% off for the first three months of service.</p> <h2>Subscribe</h2> <p><a href=