How to be a Successful Product Marketer in 2022

Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022. They discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>The responsibility of moving into a strategic role.</li> <li>The relationship between execution and strategy.</li> <li>The power behind knowing which activities and tasks to stop, not just what to start.</li> <li>How to think about buyers journey differently for renewals versus new customers.</li> </ul> Additional Resources Market This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. <a href='https://www.pragmaticinstitute.com/course/product/market/'>Learn More</a>