How to be a Successful Business Author Today Featuring Wendy Keller

<p>Wendy Keller is an award-winning former journalist, a respected literary agent, an author, a speaker, and an acclaimed book marketing consultant.</p><p>Wendy is a prominent advocate for authors taking a vibrant, active role in promoting their work.</p><p>Keller Media is a literary agency that helps authors succeed by advising on cutting-edge marketing strategies, advanced book promotion practices, and the best-known use of media, social media, and paid speaking.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can become a known expert so that you have a platform for your book.</p><p><strong>Wendy and I discuss:</strong></p><ul><li>Her experience with book publishing, particularly for non-fiction books [02:30]</li><li>The influx of young people in the business [04:04]</li><li>How her business has become referral driven [05:10]</li><li>How she helped someone through paid speaking [06:08]</li><li>How to be a successful business author today [07:27]</li><li>Strategies to leverage your business book [08:44]</li><li>The importance of having a published book rather than self-publishing [11:16]</li><li>How the consumers will find you [13:35]</li><li>Learning to sell your expertise through writing a book [16:47]</li><li>The power of proper marketing [15:43]</li><li>Classifying which self-promoter you are [20:15]</li><li>Her experience with community and being part of the community [22:53]</li></ul><br/><p><strong>Learn more about Wendy</strong> <strong>at</strong> <a href="https://kellermedia.com/" target="_blank">https://kellermedia.com</a></p><p><strong>Submit a Book Proposal here:</strong> <a href="https://kellermedia.com/query/" target="_blank">https://kellermedia.com/query</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>