How to 4X Your Digital Agency By Establishing the Right Processes

<p>Would you like to 4X your digital agency in less than 3 years? Joe Shelerud is the co-founder of the Amazon advertising agency <a href="https://adadvance.com/" target="_blank" rel="noopener">Ad Advance.</a> Joe was on the podcast two years ago talking about <a href="https://jasonswenk.com/retain-agency-clients/" target="_blank" rel="noopener">using automation to retain agency clients</a>. Since then, he and his partner have managed to 4X their agency and have really seen the results of the processes they were just starting to implement two years back. In this new interview, Joe talks about growing the team, the agency's first key hires, the processes they implemented to train new team members, and much more.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>First key hires before scaling.</strong> It has been two years since we last spoke with Joe and he has managed to 4X his agency in that time. According to him, one of the key things that he was focusing on back then was building out the automation, the systems, and the structure for his agency. He and his partner were still managing all accounts and the first step for them was to look for ways to reduce the amount of time they spent on daily tasks. Because of this, some of their first hires were developers to make sure they were building those systems and that structure.</li> <li><strong>Hiring for culture first.</strong> When it came time to start building the team and start growing, Joe decided that the priority would be hiring people that were <a href= "https://jasonswenk.com/marketing-your-agency-culture/" target= "_blank" rel="noopener">a right fit for the team</a>. “Experience is great,” he assures “but at the end of the day, if you get that one wrong fit within your agency or your group, they can take down the entire group.” This is why the agency has mainly focused on 1. People who meet the culture bar, where experience is an extra piece of the puzzle, and 2. Hiring locally, which has worked better for their team.</li> <li><strong>Esta