How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

<p>Pragmatic. Experienced. And Bestselling Author or <em>The 1-Page Marketing Plan</em>. Allan Dib is my latest guest on <em>Everyone Hates Marketers</em>, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. </p><p><strong>Topics Covered:</strong><br></p><ul> <li>(00:00) - Intro </li> <li>(02:55) - The story of the 1-Page Marketing Plan </li> <li>(06:05) - Business people and marketers should do… less marketing? </li> <li>(10:07) - The process of writing a book </li> <li>(14:37) - Allan’s simple email marketing strategy </li> <li>(19:13) - Your marketing is part of your product </li> <li>(21:35) - What do we mean providing value? </li> <li>(26:26) - Niching down </li> <li>(29:18) - The difference in caliber between clients </li> <li>(33:25) - How do you buy back your time? </li> <li>(43:45) - Getting yourself out of the delivery </li> <li>(52:06) - End</li> </ul><br><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&amp;itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>Leave a review on Spotify:</strong> <a href="https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo">https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo</a></p><p><br>Finally...</p><p>If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com</p><p>🤘</p>