How This Agency Got to $40 Million by Setting Clear Financial Goals

<p>Do you want to get your agency to the eight-figure mark and beyond? What are you doing to get to that level? Erik Huberman had started a few e-commerce companies and was unimpressed by the agencies he had worked with, so he decided to form a small team that could assist his clients. He quickly saw a positive response and created <a href="https://hawkemedia.com/" target="_blank" rel= "noopener">Hawke Media</a>, an outsourced CMO and marketing team that customizes data-driven, performance solutions to help launch, scale, and invigorate businesses.</p> <p>In this interview, Erik talks about how setting financial goals helped him grow his agency to over $40 million. He also shares his marketing methodology and his book, <a href= "http://hawkemethod.com/" target="_blank" rel="noopener">The Hawke Method. </a> Plus the mistake many agencies make when they start growing, and much more.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>On goal-setting.</strong> During the first year of his business, Erik saw things were going well and decided to set <a href="https://jasonswenk.com/marketing-agency-financials/" target="_blank" rel="noopener">financial goals</a> for the next couple of years. He met every one of them, so he believes there’s a lot to be said about setting a goal and striving to hit it, and having incremental goals to get there. This will force you to step up when you're falling behind and keep you proactive in the market. In his case, he mainly used it as a scoreboard, as an indicator of growth. It really helped during the agency’s first years and he noticed a difference when he stopped doing it around year six.</li> <li><strong>Agency mistakes.</strong> According to Erik, some agencies tend to protect themselves a little too much once they get good and do it too soon. <strong>“</strong>They start throwing out long contracts, high minimums, they go upmarket, they only want to work with fortune 2000,” he says. He believes that this behavior alienates the people that got the business to that po