How the Right Strategic Relationship Sets Up a Smooth Agency Acquisition

<p>Do you want to sell your agency in the future? What strategic relationships can help you grow and possibly sell your agency? Roy Chong was working in the music industry for many years before deciding to make a drastic change and start over in digital marketing. Now with <a href="https://www.noodlewavemedia.com/" target="_blank" rel="noopener">Noodle Wave Media</a> he helps companies in the healthcare space thrive by developing meaningful strategies and tactics that move their marketing efforts towards success. In this interview with Jason, Roy discusses the most important decisions he made for his business, how he always envisioned a strategic partnership for the future of his agency, and why you should always take your passion wherever you go.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>The most important decisions for his business.</strong> Roy never really saw a reason to rent an office space he could not afford at the time, so very early on he invested in having a remote working model with a team that could work from anywhere in the country. It shaped <a href="https://jasonswenk.com/remote-team/" target="_blank" rel="noopener">the way his agency works</a> and its culture because he acknowledges that not everyone likes or can work remotely. Finding those types of people that shared this vision really helped build their culture. The second biggest decision was niching down to focus on the healthcare vertical, where the agency really found its footing and scaled to the point where he could <a href="http://jasonswenk.com/sellagency" target="_blank" rel= "noopener">sell the agency</a>.</li> <li><strong>Making the decision to sell.</strong> Roy always envisioned a <a href= "https://jasonswenk.com/strategic-partnerships-help-grow/" target= "_blank" rel="noopener">strategic partnership</a> for his agency. He knew it was in his future but just needed to figure out how it would work and what would be the right time to pursue it. Jason helped him by pointing out some things he needed to work on, which provided som