How Surprise and Delight Drives Social Engagement

<p>Our potential to reach audiences on social media is probably the highest it’s ever been. And yet, with fierce competition and a crowded market, it’s much tougher to stand out these days.</p> <p>This week’s Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener"><strong>ICUC</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media.</p> <p>Gina explains why all social campaigns need to <strong>lead with a strong story</strong> and why you should start with a <strong>clear objective</strong> before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns.</p> <p>While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with <strong>algorithm changes</strong> and <strong>experimenting</strong> to find what works, we can get pretty close.</p> <p>Gina also shares some insights into the <strong>best metrics to measure</strong>, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week!</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:19 – Gina explains some of The Craftsman Agency’s work</li> <li>7:48 – How Gina’s agency approaches channel management</li> <li>10:56 – Gina gives her take on r