How Sotheby’s Combined NFTs And A Netflix Attitude In A Wild Bid To Be Crypto Cool

<p>In the fall of 2020, a young staffer in Sotheby’s Contemporary Art department made a bold pitch to explore a new asset class, hoping to score points with Charles Stewart, the company’s new CEO. Stewart hadn’t heard of NFTs — non fungible tokens, now famous for birthing Bored Apes and CryptoPunks — but he was intrigued. </p>