How Social Media Powers Global Hiring for Royal Caribbean

<p>Thea Neal, Global Talent Marketing Manager for Royal Caribbean Group, joined this episode of Social Pros to share how she’s utilizing the power of social for recruitment.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Thea Neal, Global Talent Marketing Manager at Royal Caribbean Group, is on the Social Pros Podcast to share the inventive ways Royal Caribbean Group recruits staff.</p> <p>With a constant need to fill roles on the many ships within the Royal Caribbean Group family, recruitment is a huge priority. But rather than simply throwing up a few job adverts, Royal Caribbean has turned to social media to really <strong>drive that hiring push.</strong></p> <p>Thea explains how they use <strong>user-generated content from existing staff members</strong> to paint a picture of life at sea for potential candidates. She believes this goes way further than what marketing campaigns can produce because it’s <strong>authentic content</strong> that people really want to see.</p> <p>Thea also shares how recruitment is a long game for Royal Caribbean Group and how social is currently driving around <strong>20% of referrals to job applications</strong>. We also hear a bit about the struggles during COVID, including visa changes, <strong>recruitment competition</strong> from other brands, and <strong>how the travel industry is recovering</strong>.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:39 – How Thea is managing a huge hiring push after a COVID pause</li> <li>7:27 – How being a talent marketer differs from being a regular marketer</li> <li>9:39 – The ways talent marketing has changed over social media</li> <li>11:27 – Why Royal Caribbean’s social recruitment push is a long game</li> <li>12:40 – How Thea works with her counterparts to ensure the messag