How Should Leaders Apply Branding Lessons To Create A Great Organizational Culture? with Ambi Parameswaran

<p>Ambi Parameswaran is a brand coach, brand strategist and the founder of Brand-Building.com, a brand advisory. He has served as the Vice President and then as CEO of FCB Ulka Advertising from 2003 to 2013. In a career spanning 35 plus years, Ambi has helped some of the most memorable brands of all time. In this Smartcast (hosted by BV Harish Kumar), we talked about lessons in brand building and why it is important for organisations to build mythology about themselves to create a great organizational culture.</p> <p><br></p> <p>For shownotes, go to http://choosetothinq.com/smartcast</p> <p>Prefer a video version? Watch it on https://www.youtube.com/c/choosetothinq</p> <p>If you enjoyed this Smartcast, you will also like <a href="https://www.choosetothinq.com/blog/2021/1/15/ctq-smartcast-how-to-build-social-capital-brand-you-online-with-karthik-srinivasan?rq=karthik%20srinivasan" target="_blank"><em>'How To Build Social Capital - Brand 'You' Online, With Karthik Srinivasan'</em></a></p> <p>-----</p> <p>Stay future-relevant with CTQ's weekly smartletter, <a href="https://www.choosetothinq.com/smartletter"><em>The Upleveler</em></a></p> <p>Follow <a href="http://t.me/choosetothinq"><em>CTQ on Telegram</em></a> with tips to stay systematically curious, build social capital, have smart conversations and stay future relevant.</p> <p>-----</p> <p>Find out how we can help you stay relevant in a shape-shifting world. Write to <a href="mailto:harish@choosetothinq.com"><em>harish@choosetothinq.com</em></a> for our case studies and offerings on culture, skill-building, and powerful habits.</p> <p>-----</p> <p>⚪ Be Future-Relevant with <a href="https://www.choosetothinq.com/"><em>Choose To Thinq</em></a></p> <p>- Find out how Connections Cafe can help distributed teams bond better<br> - Articulate your <a href="https://www.choosetothinq.com/cultureworkshop"><em>Culture - Manifesto</em></a> and Overcome Unspoken Culture Dilemmas<br> - Percolate your cultural values across the organization and build a <a href="https://www.choo