How SEO Is Going to Change in 2018 | Ep. #465

<p><span style="font-size: 10pt;">In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How SEO Is Going to Change in 2018</em></span></li> <li><span style="font-size: 10pt;">00:40 – Voice searches are becoming more and more popular</span></li> <li><span style="font-size: 10pt;">00:49 – If you’re going after a voice search, you’re only going to get one result</span> <ul> <li><span style="font-size: 10pt;">01:06 – Gaining the first position for search results is crucial</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:27 – Google has been investing so much into voice</span></li> <li><span style="font-size: 10pt;">02:00 – In Google’s algorithm, one factor is the brand query</span> <ul> <li><span style="font-size: 10pt;">02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO”</span></li> <li><span style="font-size: 10pt;">02:32 – It’s one of the hardest factors to manipulate</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:40 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:52 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:56 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">The use of voice search in mobile devices has been growing significantly.</span></li> <li><span style="font-size: 10pt;">The first spot