How Seasonal Brands Can Use Social to Engage Audiences 24/7

<p>Izzy Greer, Marketing Manager of Portfolio Brands at Balsam Brands, joins the Social Pros Podcast to discuss how to make seasonal content engaging all-year-round.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="bit.ly/snapjay" target="_blank" rel= "noopener"><strong>Snapchat</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Izzy Greer, Marketing Manager of Portfolio Brands at Balsam Brands, oversees marketing strategies for brands including Balsam Hill, the Christmas and seasonal décor store.</p> <p>She joins the Social Pros Podcast to share how she and her team keep the holiday spirit going on social 365 days a year. As a seasonal brand, Balsam Hill has to get really inventive in keeping its content both <strong>relevant and engaging</strong>, even in the summer months.</p> <p>Izzy explains why Balsam Brands prioritizes authentic <strong>user-generated content</strong>, working with <strong>influencers</strong>, and promoting on <strong>Pinterest</strong>.</p> <p>Izzy also shares some of the strategies behind <strong>paid versus organic content</strong> and how her team likes to <strong>unite them</strong> to create authentic content that resonates with its customers. </p> <p><strong>In This Episode:</strong></p> <ul> <li>5:34 – How Izzy structures content all year round for seasonal products</li> <li>7:00 – How internal systems and pacing works for marketing seasonal content</li> <li>8:53 – The reasons why people engage differently with Balsam Brands throughout the year</li> <li>10:10 – Izzy’s key insights from social listening</li> <li>12:40 – How Izzy’s team manages effective customer conversations</li> <li>14:44 – Why Balsam Brands looks for an authentic connection when working with celebrities and influencers</li> <li>20:20 – The tools Bals