How Sam's Club Grew Social Media by 2400%

<p>Sabrina Callahan, Senior Director of Brand and Social Marketing at Sam’s Club, joins the Social Pros Podcast as the first guest in a brand-new series called <strong>Social Pros Deep Dive</strong>.</p> <p>This series takes a closer look at businesses’ social strategies, explored over several episodes. Social media has become so important and complex that trying to summarize it in just one episode means leaving out a lot of detail.</p> <p>To kick things off, series one focuses on Sam’s Club, the much-loved wholesale membership club.</p> <p>The <strong>Sam’s Club Deep Dive</strong> is a <strong>five-part</strong> series that puts social media at Sam’s Club under the microscope. Tune in as Social Pros interviews different team members over five episodes to find out how the busy team operates their social media strategy.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "http://www.bit.ly/brandinfluenceranking"><strong>Upfluence</strong></a></p> <p><strong><a href= "http://www.supermetrics.com/social-pros">Supermetrics</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>When done right, social media can have a remarkable effect on company growth. A great example of this is Sam’s Club, the popular wholesale membership club. Sam’s Club dramatically expanded its social media team from just two to 50 employees and has seen growth and <strong>engagement skyrocket</strong>.</p> <p>In part one of five episodes in the Sam’s Club Deep Dive series, Social Pros speaks to Sabrina Callahan, Senior Director of Brand and Social Marketing.</p> <p>Sabrina discusses what it takes to run a growing social media team and how she handles all the <strong>moving pieces.</strong> She describes how Sam’s Club structures its social team and campaigns, plus its future plans.</p> <p>Sabrina also introduces us to so