How podcast interviews can grow your business with Victoria Bennion

Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.    KEY TAKEAWAYS COVERED IN THE PODCAST  Being a podcast guest is a great way to gain authority and get in front of other people’s audiences. You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster. By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors. Before pitching - Research the podcast and make sure their target audience would be a good match for your business. Listen to the podcast host’s style – can you have a conversation with them? Don’t copy and paste your pitch! Personalise it and make yours stand out! Do a review and screenshot the podcast – talk about something you have listened to and what you could add. Demonstrate why it is a win for the host to have you on their podcast. Be honest – if you have only just found the show, say that! It’s about learning, not selling. Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms. If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks. You can continue to get leads in months after the podcast has been recorded. Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA). You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts? Think about the thi