How Pfizer Built Employee Advocacy Success From the Top-Down

<p><span style="color: #222222;">Chad Parizman, the Head of Social Media & Digital Communications at Pfizer, joins the Social Pros Podcast to talk about how brands can launch a successful employee advocacy program.</span></p> <p><strong>Please Support Our Sponsors:</strong></p> <p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!</p> <p>This week:</p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p> </p> <p><strong>Full Episode Details</strong></p> <p><span style="color: #222222;">Staff can help</span> <span style= "color: #222222;"><strong>generate exposure for brands using their online assets</strong></span><span style="color: #222222;">, such as social media, to help increase a brand’s reach and influence. Activating employees as marketing assets in this way, can stir incredible results for your business.</span></p> <p><span style="color: #222222;">But</span> <span style= "color: #222222;"><strong>where should you start with employee advocacy?</strong></span></p> <p><span style="color: #222222;">Chad Parizman, the Sr Director, Digital Activation at Pfizer, believes that</span> <span style= "color: #222222;"><strong>successful employee advocacy starts from the top-down</strong></span><span style="color: #222222;">. It’s very difficult to build employee advocacy from ‘the bottom-up.’ You</span> <span style="color: #222222;"><em>really</em></span> <span style="color: #222222;">need to secure support from senior leadership to help launch and maintain a successful employee advocacy program.</span></p> <p><span style="font-size: 12pt;"><strong>In this episode:</strong></span></p> <ul> <li>06:13 – How Pfizer’s workflow for digital content has changed in light of COVID-19</li> <li>08:57 – How Pfizer’s overall view on the importance of social has adapted over the last few years</li> <li>11:48 – How the leade