How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control

<p>How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.</p><p><br></p><p>2:00 Conversation with Nick</p><p>5:53 Air Traffic Control</p><p>8:40 Journey to thesis</p><p>18:16 Example of bad marketing</p><p>22:19 Empathy</p><p>27:34 Strategies</p><p>35:05 Evolution of personalization</p><p>40:18 Fixing the infection</p><p>43:56 Outro</p><p><br></p><p><span style="color: rgb(55, 65, 81);">Follow Nick: </span><a href="https://www.linkedin.com/in/nzeckets/" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a><span style="color: rgb(55, 65, 81);"> | </span><a href="https://www.airtrafficcontrol.io/" target="_blank" style="color: rgb(55, 65, 81);">Air Traffic Control </a></p><p><span style="color: rgb(55, 65, 81);">Follow The Juice:|&nbsp;</span><a href="https://www.meetfathom.com/" target="_blank" style="color: rgb(55, 65, 81);">Website&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.meetfathom.com/blog" target="_blank" style="color: rgb(55, 65, 81);">Blog&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://twitter.com/meetfathom" target="_blank" style="color: rgb(55, 65, 81);">Twitter&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.linkedin.com/company/67158012" target="_blank" style="color: rgb(55, 65, 81);">LinkedIn</a></p><p><span style="color: rgb(55, 65, 81);">Follow Brett:|&nbsp;</span><a href="https://twitter.com/IndyMcGrath" target="_blank" style="color: rgb(55, 65, 81);">Twitter&nbsp;</a><span style="color: rgb(55, 65, 81);">|&nbsp;</span><a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/" target="_blank" style="color: rgb(55, 65, 81);">