How Much Should You Spend on Content Promotion? | Ep. #425

<p><span style="font-size: 10pt;">In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How Much Should You Spend on Content Promotion?</em></span></li> <li><span style="font-size: 10pt;">00:37 – Eric asked <a href= "https://www.wordstream.com/larry-kim">Larry Kim of Wordstream</a>, who is well-versed in paid advertising</span></li> <li><span style="font-size: 10pt;">00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement</span> <ul> <li><span style="font-size: 10pt;">01:11 – He’s pushing $50 for every published piece of content</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion</span> <ul> <li><span style="font-size: 10pt;">01:52 – At least half of the time should always be spent on content promotion</span></li> <li><span style="font-size: 10pt;">01:57 – You can spend time or spend money on promotion</span></li> <li><span style="font-size: 10pt;">02:00 – You can boost traffic from different social media sites</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content</span> <ul> <li><span style="font-size: 10pt;">02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:17 – If you’re just starting out, it is easier to reach out to people</span></li> <li><span style="font-size: 10pt;">03:33 – Make sure that your content is good</span></li> <