How MIT Uses Social Media to Make Complex Topics Approachable

<p>Jenny Fowler, Director of Social Media Strategy at MIT, joins us on Social Pros to discuss how she makes social content for this academic stalwart accessible, engaging, and consistent.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p><strong> </strong></p> <p><strong>Full Episode Details</strong></p> <p><strong>Accessibility and organization</strong></p> <p>Managing social for an historic institution like MIT requires <strong>agility, clear-thinking, and great strategic planning</strong>. In Jenny Fowler, Director of Social Media Strategy, they have all of those essential skills and a whole lot more.</p> <p>Jenny is the only dedicated social media resource at MIT, with no direct reports, but coordinates over 200 department communications professionals to keep MIT’s voice, content, and purpose <strong>consistent across every channel</strong>. As she says in this episode, <em>“my philosophy has always been to empower my community to succeed.”</em></p> <p><strong>Social media in higher education</strong> is a different beast to many other sectors, but Jenny has tamed it with grace and intelligence. Walk a mile in her shoes with this episode of Social Pros and you’ll be sure to pick up some <strong>fascinating tips and tricks</strong> along the way.</p> <p> </p> <p><strong>In This Episode:</strong></p> <ul> <li>05:40 – How social is structured at MIT, with Jenny as the only full-time dedicated resource</li> <li>08:13 – How Jenny shares her expertise with the 200 departmental communications teams that produce social content</li> <li>11:18 – MIT’s most strategically-important platforms</li> <li>19:05 – Which metrics matter for Jenny – and why strategy is always the deciding factor</li> <li>26:08 – How MIT are using soc