How Mirchi is Staying Hot ft. Preeti Nihalani COO, ENIL (Mirchi)

<p> On this episode, Vineet talks to Preeti Nihalani, COO at ENIL. Preeti talks to Vineet about Mirchi's expansion into video, and digital apps, why radio is a tough business to enter and to exit, and how technology is disrupting the radio ads business.</p> <p>Find Preeti on <a href="https://www.linkedin.com/in/preeti-nihalani-b545a6b/?originalSubdomain=in">LinkedIn</a> </p> <p>About the Show:<br>The Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy &amp; storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday!</p> <p>About the Show:<br>The Storytellers and Storysellers Podcast gives you a front-row seat to find out how the best stories are told and sold. Tune in for strategy &amp; storytelling perspectives from the brightest minds in entertainment, in conversation with Vineet Kanabar. From music to movies, from gaming to podcasts, from content creators to technology, all entertainment at once place! New episodes every Thursday!</p> <p>Follow Vineet Kanabar on <a href="https://twitter.com/ashcharyafuckit">Twitter</a> &amp; <a href="https://instagram.com/ashcharyafuckit">Instagram</a> </p> <p>Find the show across audio streaming apps:<br><a href="https://open.spotify.com/show/3FeiKZLsy9mkMALG8Ko68n?si=dd58b7aec130448e">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/story-tellers-and-story-sellers-with-vineet-kanabar/id1486128278">Apple Podcasts</a> | <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvZTBkY2U0YjMtMmViOC00OGNiLTgyMmMtYWYxZDAwZTAzZTIwL2QxZDc5ZGIwLTljMTEtNDQ4OC04OGE0LWFmNGYwMGFiMDJjMi8zNmM0ZjZkNy0wMTY0LTQzMmMtOWFiNy1hZjRmMDBhYjAyZTMvcG9kY2FzdC5yc3M">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/story-tellers-and-story-sellers-with-vineet-kanabar/1