How Mar Pages Turned a Facebook Group into a 7-Figure-a-Year Travel Blog & Business

<p><!-- wp:paragraph --></p> <p>Want a masterclass in both online marketing and business?</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Mar Pages is a former Google employee and founder of Solo Female Travelers who has built a thriving brand in the travel space.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>And she joins the Niche Pursuits podcast today to share with host Jared Bauman all about it!</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>It all started when Mar and her business partner Meg decided to take over a Facebook group as a passion project for fellow female travelers.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>When Covid struck, and their own travel blogs took a hit, they were pleasantly surprised to find that engagement in the group went up!</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Recognizing the potential, they launched a website and an Instagram account to complement the group.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They also received funding from the <a href= "https://www.facebook.com/community/accelerator/" target="_blank" rel="noreferrer noopener nofollow">Facebook Community Accelerator program</a> which they used to turn their passion project into a full-time business.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They built a team and as Covid restrictions started to lift, they soon began to offer tours.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They're now up to 12 destinations and host 25-30 tours per year. And in her discussion, Mar shares lots of great insights into what she thinks has helped fuel the success of Solo Female Travelers:</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>For starters, they place a strong emphasis on community moderation, ensuring a safe and high-quality experience for its members.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>They take a long-term approach to building a community, understanding it takes time and ef